Why These Online Master’s Marketing Analytics Programs?
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We aim to link each student with the best and most affordable online Master’s in Marketing Analytics programs. Our reviewers scored each marketing analytics program on 15 variables across four categories. These results were analyzed to give you a list of the best online Master’s in Marketing Analytics programs.
- Programs Reviewed: 75
- To Selection Picks: 6
Our Selection Criteria
- Reputation: How the university and program is thought of by its peers.
- Credibility: How well the program ranks in major degree rating publications.
- Flexibility: How flexible the program is in terms of online class times, time to complete degree, etc.
- Value: Comparison of the quality of education to cost.
How to Earn an Online Master’s in Marketing Analytics Degree
As technology gets better every year, companies are using technology more to study the market and competition. They also have access to greater amounts of sales and other data than over before. If you get your online Master’s in Marketing Analytics, you will learn how to study and analyze the market as well as large amounts of company data so that you can help your organization make the best decisions to increase profits for its products and services.
With an online Master’s Marketing Analytics, you are able to earn this valuable degree at home and rarely if ever visit a college campus. Please review the best programs below and choose the best program for your needs.
Best Online Master’s in Marketing Analytics Programs for 2020
There are more online options than ever today in marketing analytics programs. But with so many options, how do you know which is the best for you? This guide to online Master’s in Marketing Analytics programs can help you to make your decision.
Most online master’s in marketing analytics programs have flexible class options, and few if any campus visitation requirements. You also receive instruction from the same professors that teach the on-campus courses, so you know you are getting the same quality degree.
To learn more about each master’s program, please reach out to the admissions office for each college. After you have selected your program, their admission office can assist with your application.
Schools In This Ranking
- American University
- Penn State World Campus
- Southern New Hampshire University
- University of North Texas
- The University of Alabama
- St. Joseph’s University
#1 American University – Washington, D.C.
American University offers an AACSB-accredited online Master of Science in Marketing Analytics. Students learn to apply digital marketing and analytic skills to make decisions that are based on intense data analysis. You also will study brand strategy, integrated marketing, and marketing analytics to boost your skills in data analysis and marketing.
This online master’s program is made for marketing professionals who want to understand the complexities of data and to advance their careers into upper-level management. Each student will learn how to utilize market data and digital marketing tools with highly focused courses to help their companies make better decisions and more efficiently allocate resources.
Accreditation
- AACSB
Program Overview
- Program name: Master of Science in Marketing Analytics
- Cost: $1,708 per semester
- Credit requirements: 36
- Program length: 24 months
Delivery
- Format: Online
- Instruction style: Synchronous
Admission Requirements
- Work experience: None
- GRE/GMAT: Not required
Contact
- Phone: (855) 572-2800
- Email: [email protected]
Social Media Accounts
- https://www.facebook.com/BusinessatAU/
- https://twitter.com/businessatau
- https://www.linkedin.com/company/american-university—kogod-business-online/
#2 Penn State World Campus – University Park, Pennsylvania
The Penn State World Campus offers an online Master’s in Marketing Analytics that empowers the professional marketer by helping them embrace the latest technology and analytics tools to enhance their company’s marketing investment.
Students will learn to integrate, visualize, and leverage data to generate vital insights in digital marketing communications, customer experience and brand management. Students can apply this important knowledge to devise and implement digital marketing campaigns; increase the effectiveness of marketing campaigns, and demonstrate marketing return on investment beyond common marketing metrics.
Accreditation
- AACSB
Program Overview
- Program name: Master of Science in Marketing Analytics
- Cost: $1,046 per credit hour for less than 12 per semester; flat $12,552 for more than 12 per semester
- Credit requirements: 36
- Program length: 24 months
Delivery
- Format: Online
- Instruction style: Synchronous
Admission Requirements
- Work experience: None
- GRE/GMAT: Not required
Contact
- Phone: (800) 252-3592
- Email: [email protected]
Social Media Accounts
- https://www.facebook.com/psuworldcampus
- https://twitter.com/PSUWorldcampus
- https://www.linkedin.com/school/penn-state-world-campus/
- https://www.pinterest.com/PSUWorldCampus/
- https://www.youtube.com/user/PSUWorldCampus
#3 Southern New Hampshire University – Manchester, New Hampshire
Southern New Hampshire University offers an online Master of Science in Marketing with a concentration in Marketing Research and Analytics. You will learn the tools that you need to collect and evaluate data and information through public opinion polls, market surveys, and focus groups while applying statistical software and techniques.
After you complete this program, you will be able to interpret what data means for your company and clients and forecast future trends. Courses that you may take include marketing strategies, consumer behavior and marketing, strategic Internet marketing, ethical and legal issues in marketing, and more.
Accreditation
- ACBSP
Program Overview
- Program name: Master’s in Marketing Research and Analytics
- Cost: $627 per credit hour
- Credit requirements: 36
- Program length: 24 months
Delivery
- Format: Online
- Instruction style: Synchronous
Admission Requirements
- Work experience: None
- GRE/GMAT: Not required
Contact
- Phone: (888) 387-0861
- Email: [email protected]
Social Media Accounts
#4 University of North Texas – Denton, Texas
The University of North Texas offers a 100% online MBA in Marketing Analytics that will provide you with the skills you need in data interpretation and collection to your company to understand its customers. You also will develop the technical skills to help your organization maximize the performance of their goods and services, and maximize their ROI.
Students in this two-year, accredited program will learn about marketing metrics, data science, marketing research, marketing management, and statistical analysis. This highly regarded MBA will teach you teamwork, strategic integration of business materials, quantitative analysis of business situations, and how to apply principles of ethical conduct.
Accreditation
- AACSB
Program Overview
- Program name: MBA in Marketing Analytics
- Cost: $21,000 total tuition
- Credit requirements: 36
- Program length: 24 months
Delivery
- Format: Online
- Instruction style: Asynchronous
Admission Requirements
- Work experience: None
- GRE/GMAT: Required
Contact
- Phone: (940) 565-2000
- Email: [email protected]
Social Media Accounts
- https://www.facebook.com/UNTRyanBusiness
- https://twitter.com/untryanbusiness
- https://www.youtube.com/user/universitynorthtexas
- https://www.flickr.com/photos/unt
- https://www.instagram.com/UNT/
#5 The University of Alabama – Tuscaloosa, Alabama
The University of Alabama offers an online Master of Science with a specialization in Marketing Analytics. Students will learn the vital analytical skills that are necessary to stay at the top of an evolving filed from one of the top business schools in the US.
This two-year online program will teach you to evaluate modern marketing campaigns based on multiple data points, which is a skill that is greatly needed in today’s business market. Students also develop excellent communication and time management skills.
This program is ranked #10 for best online graduate business programs by US News and World Report for 2020. It also is ranked as the #1 most affordable online market master’s degree by SR Education Group for 2017.
Accreditation
- AACSB
Program Overview
- Program name: Master of Science in Marketing with concentration in Marketing Analytics
- Cost: $420
- Credit requirements: 33
- Program length: 24 months
Delivery
- Format: Online
- Instruction style: Synchronous
Admission Requirements
- Work experience: None
- GRE/GMAT: Required
Contact
- Phone: (800) 467-0227
- Email: [email protected]
Social Media Accounts
- https://www.facebook.com/BamaByDistance/
- https://twitter.com/bamabydistance
- https://www.instagram.com/bamabydistance/
- https://www.linkedin.com/company/bamabydistance/
#6 St. Joseph’s University – Philadelphia, Pennsylvania
Southern New Hampshire University offers an online Master of Science in Marketing with a concentration in Marketing Research and Analytics. You will learn the tools that you need to collect and evaluate data and information through public opinion polls, market surveys, and focus groups while applying statistical software and techniques.
After you complete this program, you will be able to interpret what data means for your company and clients and forecast future trends. Courses that you may take include marketing strategies, consumer behavior and marketing, strategic Internet marketing, ethical and legal issues in marketing, and more.
Accreditation
- AACSB
Program Overview
- Program name: Master’s in Marketing Research and Analytics
- Cost: $1,075 per credit hour
- Credit requirements: 30
- Program length: One to two years
Delivery
- Format: Online
- Instruction style: Asynchronous
Admission Requirements
- Work experience: None
- GRE/GMAT: Waivers available for GPA, work experience, and previous degrees earned
Contact
- Phone: (510) 660-1000
- Email: [email protected]
Social Media Accounts